Effective Date: February 27, 2026
Last Updated: February 27, 2026
This Privacy Policy describes how Nova Element Corp d/b/a The NOVA(Verse) and/or NOVA and/or Flourish by NOVA ("Company," "we," "us," or "our") collects, uses, and discloses your personal information when you use our mobile application ("App"), visit our website at thenovaelement.com, visit our website at flourishbynova.com, any of our subdomains, or otherwise interact with our services (collectively, the "Services"). The App is available only within the United States. All personal information is stored and processed in the United States.
IMPORTANT: This App contains faith-based content and community features where users may share personal spiritual experiences, prayer requests, and wellness journeys. Religious and philosophical beliefs are classified as sensitive personal informationunder applicable law. We treat such information with the utmost care and respect, and we provide you with additional rights and protections regarding this data as described in this Privacy Policy.
By using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use the Services.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy within the App and update the "Last Updated" date above. For material changes, we will notify you through the App, by email, or by other communication methods before the changes take effect. Your continued use of the Services following the posting of changes constitutes acceptance of the revised Privacy Policy. We review and update this Privacy Policy at least once every twelve (12) months.
Information You Provide Directly
Account and Profile Information: Account Eligibility and Community Access. The App is designed as a private community experience. You may create a registered user account only by signing up directly within the App; we do not create accounts for you in any other way. If you choose not to create an account, you may still download and use the App and will have access to all non-account features, but you will not be able to post or participate in community features, which may include giveaways, prizes and other activities.
Community and Content Information:
Quiz and Assessment Information:
Newsletter Signup Information:
Giveaway and Promotional Information:
Information Collected Automatically
Device and Technical Information:
Usage and Analytics Data:
Device Permissions (When Granted)
We do not request or collect precise geolocation data. If this changes in the future, we will update this Privacy Policy and request your permission through your device's settings before collecting such data.
Information from Third Parties
We may receive information from:
Faith-Based Community Features
Giveaway and Sweepstakes Administration
Faith-Based Content — Special Protections
Sacred Information Commitment. We understand that religious beliefs, spiritual experiences, prayer requests, and faith discussions are among the most personal types of information. Under the California Privacy Rights Act (CPRA), religious and philosophical beliefs are classified as sensitive personal information. We commit to:
Community Content and User-Generated Information
When you post content on the community wall — including text, images, comments, and prayer requests — that content is visible to other registered users of the App. You should not share information in community features that you wish to keep private.
By posting content on the App, you grant the Company a non-exclusive, royalty-free license to display, distribute, and reproduce your content solely for the purpose of operating and maintaining the App and its community features. You retain ownership of your content.
When you delete your account, the Company will remove your profile and community posts within thirty (30) days, though cached or archived copies may persist briefly and anonymized references may be retained for community safety or legal compliance purposes. Content that other users have quoted, replied to, or otherwise interacted with may remain visible in anonymized form.
We share information with trusted third parties who help operate our Services, acting as data processors or service providers on our behalf:
Each service provider is contractually obligated to use personal information only for the purposes of providing services to us and in accordance with this Privacy Policy.
NOVA and Flourish by NOVA Integration
As part of our business operations, we may share information between:
If you use the same email address for your App account and for a purchase or account on a linked website, the Company may associate your App activity with your website activity for purposes of improving your experience, providing customer support, and personalizing content and product recommendations. You may opt out of this cross-property data linkage by contacting us at info@thenovaelement.com.
We may disclose information when required to:
To maintain a safe environment, we may share information with:
We do not sell your personal information to third parties as "sell" is traditionally defined. We do not share your personal information for cross-context behavioral advertising. We do not run third-party advertisements within the App.
Links to External Websites (NOVA and Flourish by NOVA)
The App contains links to websites operated by Nova Element Corp d/b/a NOVA and Flourish by NOVA, including flourishbynova.com and thenovaelement.com. When you follow these links, you leave the App and your activity becomes subject to the privacy policy of the destination website.
These websites may use cookies, tracking pixels, and analytics tools that are different from those used within the App — including, on flourishbynova.com, tools such as Meta Pixel, Google Analytics 4, Hotjar, and Microsoft Clarity. The Company encourages you to review the privacy policy of each linked website before providing personal information or making a purchase.
While these websites are operated by the same corporate entity, the data collected on each platform is governed by the privacy policy posted on that platform.
We implement industry-standard security measures to protect your personal information, including:
Enhanced Protection for Sensitive Information. Spiritual and religious content — including prayer requests, faith discussions, and testimonies — receives additional access restrictions due to its classification as sensitive personal information under applicable law.
No method of electronic transmission or storage is 100% secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee absolute security.
We retain your personal information only as long as reasonably necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, and to comply with our legal obligations.
Data Category | Retention Period |
Account and profile information | Duration of your account + 30 days after account deletion |
Community posts and comments | Duration of your account; deleted upon account deletion unless required for legal compliance or community safety |
Prayer requests and faith-based content | Same as community posts; treated with enhanced access restrictions during retention |
Device and technical information | 12 months from date of collection |
Usage and analytics data | 12 months from date of collection, then aggregated/anonymized |
Customer support communications | 24 months from resolution of the support request |
Giveaway and promotion entry data | Duration of the promotion + 12 months, or longer if required by applicable promotion law |
Quiz and assessment responses (Typeform) | Duration of your account + 30 days after account deletion; Typeform retains data on its servers until instructed by the Company to delete |
Newsletter subscription data (Klaviyo) | Duration of your subscription; deleted from Klaviyo within 30 days of unsubscribe or account deletion request |
Legal compliance records | As required by applicable law (typically 3–7 years) |
Account Deletion. When you delete your account through the community section of the App, we will delete or de-identify your personal information within thirty (30) days, except for information we are required or permitted to retain under applicable law. Both the Apple App Store and Google Play Store require that apps supporting account creation also support in-app account deletion — the App complies with this requirement.
Depending on your state of residence, you may have the following rights regarding your personal information. We honor these rights for all users regardless of location, as a matter of Company policy:
Privacy Controls Within the App
To exercise any privacy right described in this Privacy Policy:
Verification. To protect your privacy, we will verify your identity before processing your request. We may ask you to confirm your email address or other information associated with your account. If we cannot verify your identity, we may deny the request and will explain the reason.
Authorized Agents. You may designate an authorized agent to submit a privacy request on your behalf. The authorized agent must provide written proof of authorization (such as a signed letter or power of attorney). We may still require you to verify your identity directly.
Response Timeline. We will acknowledge receipt of your request within ten (10) business days. We will respond substantively to verifiable requests within forty-five (45) days of receipt. If we require additional time (up to an additional 45 days), we will notify you in writing of the reason for the extension.
California Privacy Rights (CCPA/CPRA)
This section provides additional disclosures required under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, "CCPA/CPRA"), for California residents.
The Company may not currently meet all of the statutory thresholds that trigger mandatory compliance under the CCPA/CPRA (annual gross revenue over $25 million; buying, selling, or sharing personal information of 100,000 or more California consumers; or deriving 50% or more of annual revenue from selling or sharing personal information). However, the Company voluntarily complies with the CCPA/CPRA as a matter of best practice and to protect the privacy of all users.
Categories of Personal Information Collected
The following table describes the categories of personal information (as defined by the CCPA) that the Company has collected from consumers within the preceding twelve (12) months, the sources of that information, the business purpose for collection, and the categories of third parties with whom the information is shared:
CCPA Category | Examples Collected | Sources | Business Purpose | Third Parties |
A. Identifiers | Name, email address, username, IP address, device ID | Directly from you; automatically from your device; app stores | Account creation, customer support, analytics | Cloud hosting providers, analytics providers, promotion platforms |
B. Personal information under Cal. Civ. Code § 1798.80(e) | Name, email address | Directly from you | Account creation, communications | Cloud hosting providers, customer support platforms |
C. Characteristics of protected classifications | Religious beliefs (voluntarily shared) | Directly from you through community features | Facilitating faith-based community features | Not shared with third parties |
D. Commercial information | Giveaway entry history, newsletter subscription history | Directly from you; Klaviyo | Promotion administration, email marketing | Promotion platforms (ViralSweep/AppHub), email marketing platform (Klaviyo) |
E. Biometric information | Not collected | N/A | N/A | N/A |
F. Internet or electronic network activity | App usage data, features accessed, content viewed, navigation patterns, quiz completion data, email engagement data (opens, clicks), network identifiers | Automatically from your device; Typeform; Klaviyo | Analytics, improving the App, security, email deliverability | Analytics providers, Typeform, Klaviyo |
G. Geolocation data | General location (city/state level, derived from IP address) | Automatically from your device | Analytics, content personalization | Analytics providers |
H. Audio, electronic, visual, or similar information | Profile photos, images uploaded to community wall | Directly from you | Community features, profile display | Cloud hosting providers |
I. Professional or employment-related information | Not collected | N/A | N/A | N/A |
K. Inferences | Content preferences, community engagement patterns | Derived from your usage data | Content personalization, improving the App | Not shared with third parties |
Sensitive Personal Information
The App collects the following categories of sensitive personal information as defined under the CPRA:
This sensitive personal information is collected and used solely to provide the App's services (facilitating the faith-based community and maintaining account security). It is not sold, shared for advertising purposes, or used for any purpose beyond what is reasonably necessary to provide the Services.
You have the right to limit the use and disclosure of your sensitive personal information. To exercise this right, contact us at info@thenovaelement.com or submit a request online: https://thenovaelement.com/pages/contact-us
Sale and Sharing of Personal Information
In the preceding twelve (12) months, the Company has not sold personal information and has not shared personal information for cross-context behavioral advertising purposes, as those terms are defined under the CCPA/CPRA.
The Company retains each category of personal information for the periods described in the "Data Retention" section of this Privacy Policy.
Additional State Privacy Rights
Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, and Rhode Island may have similar privacy rights under their respective state privacy laws, including the right to access, correct, delete, and port personal information, and the right to opt out of the sale of personal information, targeted advertising, and certain profiling.
Where applicable state law requires opt-in consent before processing sensitive personal information (including religious beliefs), the Company treats your voluntary decision to share such information through community features as your affirmative consent to process it for the stated purposes.
To exercise any rights under applicable state privacy law, contact us using the methods described in the "How to Exercise Your Rights" section above.
Do Not Track and Global Privacy Control
The App does not currently respond to "Do Not Track" (DNT) browser or device signals, as there is no universally accepted standard for recognizing or honoring DNT signals in mobile applications.
The Company does honor Global Privacy Control (GPC) signals where required by applicable law, including under the CCPA/CPRA and the Colorado Privacy Act. When a GPC signal is detected, the Company will treat it as a valid opt-out request for the sale or sharing of personal information.
For more information about GPC, visit https://globalprivacycontrol.org.
The App is intended for users aged 18 and older. The App is not directed to children under the age of 13, and the Company does not knowingly collect personal information from children under 13. If the Company becomes aware that it has collected personal information from a child under 13, the information will be deleted promptly and the child's account will be terminated.
For users between 13 and 17 years of age, use of the App requires verifiable parental or legal guardian consent. The Company reserves the right to require age verification and to terminate accounts that do not meet the minimum age requirement.
Under the CPRA, the Company does not sell or share the personal information of consumers it knows to be under 16 years of age without affirmative authorization.
If you believe a child under 13 has provided personal information through the App, please contact us immediately at info@thenovaelement.com.
Cookies and Tracking Technologies
The App and associated website use cookies and similar technologies to:
You can control cookies through your browser or device settings, though disabling cookies may affect certain functionality. For the App specifically, most tracking is managed through your device's privacy settings.
The App integrates the following categories of third-party software development kits (SDKs) and services, each of which operates under its own privacy policy:
Additional current and future SDKS:
NAME Firebase | USE Analytics / statistics tracking | VERSION 11.11.0 |
AdMob | Advertising network | 12.2.0 |
AdMob Meta Adapter | Facebook ad mediation | 6.17.0 |
UMP | Displaying EU consent popup (GDPR compliance) | 2.0.0 |
FB Native Ads | Facebook advertising | 6.17.1 |
FB Login & App Events | Facebook login and analytics events | 18.0.0 |
Countly | Analytics / statistics tracking | 24.4.0 |
SmartProfile | Analytics tool | 0.1.9 |
Stripe | Payment processing | 23.29.2 |
GBUKit | Internal application logic | 1.10.0 |
GBSWebImage | Image handling / internal logic | 1.0.2 |
GoodBarberAds | Internal ad management | 1.2.4 |
Swifter | Internal logic (Twitter integration) | 2.5.0 |
TwitterKit | Twitter login | 5.1.0 |
TwitterCore | Twitter login support | 3.2.0 |
Lottie SDK | Animation rendering | 4.5.0 |
AppsFlyer | Attribution and marketing analytics | 6.15.3 |
Progressive Web App (PWA) SDKs
SDK Name | Used For | When Included |
AdSense | Advertising | Only if AdSense ads enabled |
DFP (Google Ad Manager) | Advertising | Only if DFP ads enabled |
Gtag | Analytics tracking | Only if analytics enabled |
GTM (Google Tag Manager) | Analytics / tag management | Only if GTM enabled |
Meta Pixel | Advertising analytics | Only if Meta pixel enabled |
Firebase | Analytics / backend services | If Firebase enabled |
Stripe | Payment processing | Commerce apps |
Facebook (FB) | Facebook login | Only if authentication add-on enabled |
Disqus | Comment system | Only if Disqus comments enabled |
Google Maps API V3 | Map display | If Google selected as map provider |
Mapbox GL | Map display | If Mapbox selected as map provider |
Third-Party Services and Links
The App contains links to external websites, including our affiliated sites NOVA (thenovaelement.com) and Flourish by NOVA (flourishbynova.com), as well as third-party services used for promotions (such as ViralSweep). We are not responsible for the privacy practices of third-party websites or services that are not operated by the Company. Please review their privacy policies before providing personal information.
The data practices described in this Privacy Policy are intended to be consistent with the privacy disclosures provided on the Apple App Store (App Privacy Labels) and Google Play Store (Data Safety Form). If there is any discrepancy between this Privacy Policy and the app store disclosures, this Privacy Policy controls. The Company reviews and updates its app store disclosures in connection with each App update to maintain accuracy.
In the event of a data breach involving your personal information, the Company will notify affected users in accordance with applicable state and federal law, including the Georgia Personal Identity Protection Act (O.C.G.A. § 10-1-912). Notification will be provided via the email address associated with your account and/or through the App within the timeframes required by law. The Company will also notify relevant state authorities as required.
For questions about this Privacy Policy, to exercise your privacy rights, or to report a concern:
Email: info@thenovaelement.com
Address: Nova Element Corp, 2870 Peachtree Rd. #886, Atlanta, GA 30305
Phone: 678-561-0496
We aim to respond to all privacy-related inquiries within ten (10) business days.
This Privacy Policy was last reviewed and updated on February 27, 2026. It will be reviewed at least annually and updated as needed to reflect changes in our practices or applicable law.

