NOVA isn’t just a wellness brand. It’s a bold movement redefining what it means to truly care for yourself as a woman—mind, body, and spirit. We're here to challenge the status quo, disrupt the wellness industry’s one-size-fits-all approach, and finally make space for women to thrive in every part of who they are.

Founded by Kathryn Robinson after years of corporate burnout and industry insight, NOVA was born to redefine how women experience wellness. Kathryn’s mission-driven spirit shaped a brand that values authenticity over perfection, substance over hype.

We’re not chasing trends. We’re setting a new standard; one that starts with purpose, centers on faith, and refuses to separate wellness from the rest of your life.

We exist to equip women with science-backed wellness tools, transformative experiences, and a faith-fueled community that empowers them to live out their highest potential — whatever that looks like for them. At our core, NOVA is a rebellion against one-dimensional wellness. We believe women deserve innovation that reflects their strength, complexity, and elements.

NOVA'S ELEMENTS

Real wellness isn’t a single product or practice. It’s the integration of your faith, your vitality, and your ability to walk boldly in your purpose. That’s why everything we create — from our supplements to our community — is rooted in these three essential elements:

THE EMPOWERMENT ELEMENT

We don’t sell perfection. We celebrate real women — leading, building, raising families, breaking barriers, and making bold moves. Wellness shouldn’t silence your voice; it should amplify it in all of your uniqueness. Through education, community, and products that honor your multidimensional design, we’re here to empower every woman to lead a life of impact.

THE FAITH ELEMENT

​We believe wellness starts with an anchored spirit. In a world full of surface-level spirituality, we lead with depth; grounding everything we do in truth, grace, and divine purpose. Whether it’s how we formulate products or how we show up in your inbox, this is God-first wellness. Always. Please know that, no matter your faith or even if you have no spiritual beliefs at all, you are welcome here!

THE VITALITY ELEMENT

​Your body is not a project; it’s a powerhouse. We see it as a temple, designed by God and worthy of care that goes beyond calorie counts and crash trends. NOVA helps women nourish both physical and mental strength through products, tools, and truths that fuel energy, clarity, and resilience.

MEET OUR FOUNDER

I founded NOVA so women could finally have a space that honors their whole selves. Somewhere that they could reinvent and grow into the unique versions on themselves how God designed.

Hi! I'm Kathryn, and I'm so glad you're here, Supernova. ✨

A BIT ABOUT ME

Here's a truth as old as time, one that I'll shout from the rooftops to anyone willing to lend an ear: If I can rise above, so can anyone. Yet, I firmly believe there is no single, defining 'it' moment, no grand finale that signals the attainment of a vaguely defined 'success'. My journey has been a whirlwind of trials and triumphs, and it's the lessons gleaned from these experiences that have molded me and guided me to a life that I embrace wholeheartedly - a life that, admittedly, I don't always love, because life, well, it’s always life-ing. But for me, 'success' isn't a destination; it's a state of mind. It's waking up each day brimming with enthusiasm for the woman I am and the woman I am evolving into, regardless of my circumstances or life's seasons.

Admittedly, this perspective hasn't always been my compass. To claim that I'm constantly brimming with positivity and that my mental health is perpetually buoyant would be a gross misrepresentation. Yet, I remain unshakably anchored in my purpose and my unwavering belief in a singular tenet: my ability to illuminate authentic truths and help women discover their unique 'element' - the spark that sets them ablaze and turns them into unrelenting supernatural powerhouses!

NOVA took flight amidst the turmoil and triumphs (those ‘explosions’ – good and bad) of my personal and career journeys, as I became increasingly conscious of the misrepresentation and underrepresentation of women plaguing countless industries. I suspect your journey mirrors mine in many ways. I want to celebrate you, to honor your transformation into a woman of wonder, radiating uniqueness and confidence. While this metamorphosis is intrinsically personal, it often requires a supportive community and empowering products to navigate its course. NOVA is that community and our products are your companions, designed to help you Flourish in every season.